Content should be written for human readers. If a user find the writing robotic, search systems likely will as well.
Matching Search Intent
Every search has an expectation. If the content does not match the search intent, the user may leave quickly, which can signal that the page was not the right answer.
The Learner
They want a clear guide and are building knowledge. Providing help now can build future trust.
The Buyer
They are comparing options and want facts and proof. Provide information directly.
Try This Today
Read your content out loud. If it sounds unnatural, rewrite it as if you were explaining it to a peer. Authenticity is important.